McDonald's Virtual Birthdays

client: McDonald’s USA

project: Virtual Birthday Party Pack

role: Senior Content Producer

agency: R/GA

prod co. + post: Wild Manor

In the summer of 2020 during peak pandemic and kid’s birthday party season, McDonald’s wanted to market a DIY party pack that aimed to help kids have a special birthday even if they couldn’t be with their friends in person. This project was very specific to that time period, but it is a special one to me. Our partners at Wild Manor were fantastic.